By Susan Falls
Images of diamonds look all over in American
culture. and everybody who has a diamond has a narrative to inform approximately it. Our
stories approximately diamonds not just show what we do with those tiny
stones, but additionally recommend how we create worth, which means, and id via our
interactions with fabric tradition in general.
Things turn into significant via our interactions with them, yet how do
people cross approximately making that means? What will we research from an ethnography approximately the
production of identification, production of kinship, and use of diamonds
in realizing selves and social relationships? via what ability do
people located inside of a globalized political-economy and a compelling
universe of advertisements engage in the neighborhood with those tiny polished
This ebook attracts on year of fieldwork with diamond shoppers in
New York urban in addition to an research of the enduring De Beers campaign
that promised romance, prestige, and glamour to an individual who obtained a
diamond to teach that this thematic pool is only one source among
many that diamond vendors draw upon to interact with their own
stones. the quantity highlights the real roles that memory,
context, and condition additionally play in shaping how humans interpret and then
use items in making own worlds. It exhibits that besides
operating as topics in an ad-burdened universe, shoppers are
highly artistic, idiosyncratic, and theatrical agents.
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