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Category: Marketing Sales

Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon

By Steve Gordon

Take Command of Your Referrals

Marketing strategist Steve Gordon dares you to reassess your method of attracting referrals and indicates you a contrarian method of referrals that may have you ever kicking your self for now not studying this e-book sooner.

Gordon does not provide stale recommendation like "ask extra usually" or "improve customer support" or "use this script!" He delivers a paradigm moving method of getting a lot extra referrals, whereas spending much less time, attempt and effort. you are going to ultimately see a route to attracting a predictable movement of referrals on your business...without ever "begging" for a referral again!

Discover:

The 3 ways to extend your referrability
The trick to getting 5-10 referrals on your very subsequent patron meeting
Why "asking extra" hardly ever ends up in extra referrals
The mystery cause you are not getting extra referrals
Why chasing "referral companions" is a waste of time

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Neukundengewinnung durch Dialogkommunikation: Eine Analyse by Anna Liersch

By Anna Liersch

Für den Erhalt und den Ausbau von Marktanteilen können Unternehmen im Premiumsegment der Automobilwirtschaft auf verschiedene Kommunikationsinstrumente zurückgreifen, um mit potenziellen Neukunden in Kontakt zu treten und diese für die Marke und Produkte des Unternehmens zu gewinnen. Anna Liersch analysiert das Informations- und Entscheidungsverhalten von potenziellen Neukunden im Premiumsegment der Automobilwirtschaft unter dem Blickwinkel des Markenwechselverhaltens. Aufbauend auf ihren theoretischen und empirischen Erkenntnissen entwirft sie einen Dialogkommunikationsansatz zur Neukundengewinnung für die Premiumautomobilwirtschaft.

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Marketing Island Destinations (Elsevier Insights) by Acolla Lewis-Cameron,Sherma Roberts

By Acolla Lewis-Cameron,Sherma Roberts

Over the previous 3 many years, tourism has emerged as a tremendous strength within the worldwide financial system, with such a lot nations, no matter if built or constructing, having expanding possibilities to take part, as either host and visitor, during this socioeconomic phenomenon. festival for a percentage of the tourism industry has intensified as speedy tourism advancements were undertaken through a variety of locations in an try and gain these monetary merits from one of many world’s best industries. the expansion in tourism has propelled major alterations within the means within which locations are controlled and advertised. The problem for plenty of small island locations is find out how to develop into or stay aggressive. it's by contrast historical past that vacation spot advertising and marketing has assumed the serious position of making sure that the vacation spot lifecycle doesn't input right into a level of saturation and decline and the vacation spot is ready to adapt to the altering industry, grab possibilities and maintain its vitality.This publication takes a holistic technique and considers advertising from a macro point of view, from the view of the destination.

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Marketing Performance: Messen - Analysieren - Optimieren by Hans H. Bauer,Gregor Stokburger,Maik Hammerschmidt

By Hans H. Bauer,Gregor Stokburger,Maik Hammerschmidt

Die Autoren entwickeln mit der advertising functionality Chain (MPC) ein Konzept, das es erlaubt, die ökonomischen Erfolgswirkungen von Marketingmaßnahmen zu analysieren. Die MPC veranschaulicht kausale Zusammenhänge zwischen verschiedenen Messgrößen und Konzepten, die im advertising Anwendung finden. Dabei werden Ansätze aus advertising, Finanzierung und Controlling vereint und deren konsequente Umsetzung im Marketingmanagement behandelt. most sensible Practice-Beispiele von Unternehmen veranschaulichen die Vorgehensweise beispielhaft.

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Wachsamkeit in der industriellen Beschaffung: Dimensionen, by Felix Hansen

By Felix Hansen

Felix Hansen versteht Wachsamkeit als Mechanismus, mit dem Unternehmen beschaffungsseitig Entdeckungen machen. Er analysiert, wie sich das Phänomen der Wachsamkeit konzeptualisieren lässt, was once die Intensität bestimmt, mit der Unternehmen wachsam sind, und die Konsequenzen.

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Arbeitswelt im Zeitalter der Individualisierung: Trends: by Dunja Ewinger,Anabel Ternès,Juliane Koerbel,Ian Towers

By Dunja Ewinger,Anabel Ternès,Juliane Koerbel,Ian Towers

Dunja
Ewinger, Anabel Ternès, Juliane Koerbel und Ian Towers skizzieren zunächst die
Besonderheiten der gesellschaftlichen Individualisierung. Im Weiteren beschreiben
sie anhand der new release Y und der top Ager die Auswirkungen des
Individualisierungstrends auf die Arbeitswelt. Dabei stellen sie u. a. dar,
dass sich Unternehmen auf die veränderten Bedürfnisse junger wie älterer
Arbeitnehmer und ihre veränderten Karrierevorstellungen einstellen müssen, um
auf lange Sicht wettbewerbsfähig zu bleiben.

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Vorstellung der Zielgruppe LOHAS sowie deren by Christopher Schroeder

By Christopher Schroeder

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, be aware: 1,0, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, summary: Ein Schokoriegel einer bekannten Marke wird genussvoll geöffnet und vor dem Verzehr genüsslich in zwei Hälften gebrochen. Anstelle von Schokolade, Waffeln oder Nougat kommen Blut, Haare und Knochen eines Gorillas zum Vorschein. Ein solcher „Werbespot“ machte 2009 im web die Runde und wurde millionenfach angeschaut. Bei Nestle kam es daraufhin zu einem PR Desaster. Hintergrund conflict eine virale Kampagne von Greenpeace gegen den Lebensmittelhersteller Nestle mit Mitteln von Social Media. Der Hersteller verwende, so Greenpeace, für das Produkt Palmöl für das bei der Herstellung Regenwald gerodet wird. Dadurch würden Goril-las sterben, da ihnen der Lebensraum fehlt. Trotz gerichtlichem Verbot konnte Nestle die Verbreitung des movies und die Diskussion über die Herstellung seiner Produkte nicht mehr stoppen. Diese scenario verdeutlicht, dass Social Media nicht mit herkömmlichen Mitteln begegnet werden kann und dass sich viele Menschen für Fragen der Produktion und insbesondere des Umweltschutzes interessieren. Die Gruppe der „LOHAS“ ist eine dieser Gruppen deren Fokus auf Umweltschutz und Nachhaltigkeit gerichtet ist. Dieses Beispiel verdeutlich, dass mit Social Media Themen wie Ökologie von einer breiten Öffentlichkeit diskutiert werden und die betroffenen Un-ternehmen nur bedingt Einfluss darauf haben.
Das Ziel dieser Arbeit ist es die Gruppe der LOHAS und deren Nutzung von Social Media darzustellen und die Auswirkungen zu analysieren die diese Kommunikation für nachhaltige Unternehmen hat.
Dazu werden nach der Begriffsdefinition zunächst die Nutzung von Social Media in nachhaltigen Unternehmen näher beleuchtet. Weiter wird analysiert wie die Gruppe der LOHAS mit Social Media umgeht. Danach wird untersucht welche Auswirkungen die Kommunikation zwischen nachhaltigen Unternehmen und LOHAS mittels Social Media hat.

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Foundations of Corporate Heritage by John M. T. Balmer

By John M. T. Balmer

Heritage is more and more regarded as an important company challenge, with company history manufacturers and identities frequently forming a tremendous a part of a nation's patrimony. Foundations of company Heritage explains the foundations, procedures, strategic importance – and challenges – of company history formation and administration. This scholarly yet obtainable anthology contains seminal articles at the territory and likewise contains 5 new contributions with questions for research and mirrored image with scholars on executive/taught classes in brain.

With contributions from the major overseas specialists in company history, this e-book examines the examine foundations of the world and functions in perform. it can be crucial supplementary studying for college students, practitioners and experts in company advertising model administration and advertising communications, in addition to tourism, hospitality and historical past reviews.

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Sports Public Relations by Jacquie L'Etang

By Jacquie L'Etang

"Recognizing and emphasizing company and sociocultural impacts, it is a well timed and special exam of public kin within the game undefined. in addition to offering a large and well-researched theoretical origin, L’Etang embeds through the textual content appropriate examples and strategic functions of activities PR in practice."

- Paul M. Pedersen, Indiana University

"A cleverly built-in and dynamic textual content, Sports Public Relations deals incisive PR suggestions for navigating sport’s significant business scale, intractable social effect, turbulent political area, and insatiable leisure urge for food. This state-of-the-art textual content tackles the game mediascape with originality and poise, making sure it's going to quick turn into a must-read for any PR-savvy activity marketer."

- Aaron Smith, RMIT University

Sport is among the world's significant companies however it can be leisure, star, fandom and social solidarity, forming a valuable element of tradition and communique. Public family members is a part of the method in any respect degrees, no matter if dealing with significant sponsorship and media rights bargains, occasions, selling stars or expanding participation. This book:

  • Explains how PR concerns come up for activity and activities company and the way PR techniques and considering can be utilized to unravel them.
  • Shows how and whilst the activities wishes PR specialists.
  • Explores the relationship among procedure and conversation as they follow to game and PR.
  • Teaches scholars strategic and significant pondering crucial for PR paintings.

Sports Public family is a necessary advisor for college students in PR, recreation stories, game advertising and activity communication.

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STOP Letting Your Customers Down: How to Build a Better by Brett Bair

By Brett Bair

for many years, on-line retailers were expecting know-how to capture as much as their wishes and visions. As ordinary because it sounds in our quite tech-savvy and tech-saturated global, agents have lengthy recognized that extra might be performed to arrive clients and to enhance their on-line studies. companies huge and small may well develop infinitely-if only... Now, after all, each person and their grandmother has heard approximately giant facts. Now, dealers have entry not just to the extensive and extra certain facts they wish, but in addition to the instruments that would make that facts beneficial. most significantly, retailers now can increase upon the client event in methods and at speeds that didn't exist quite a few years in the past. Making alterations on the macro and micro point, modern day agents could make the net event think really special throughout a number of demographics and units. long past eternally is the assumption of a one-size-fits-all mentality for on-line customers-today, in the event that your company isn't really taken with making a customer-centric adventure, your online business is at risk. in case your numbers glance sturdy, yet you're not using the promoting instruments to be had to you, you're already a long way in the back of. brand new ever-connected purchaser is extra knowledgeable and strong than ever and it truly is as much as retailers to stick agile and bring in methods they formerly haven't. cease Letting Your clients Down: tips on how to construct a greater electronic adventure was once written with a pointy ear to what buyers are telling companies through their keystrokes. on-line sellers and companies should want to embody the insights and demanding situations this publication provides, with a view to remain appropriate, worthy, and competitive.

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