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Brand, Meet Story: How to Create Engaging Content to Win by Heather Pemberton Levy

By Heather Pemberton Levy

ponder the final nice article you learn or the final nice speech you heard. likelihood is, for those who have in mind one key message, you furthermore mght consider one compelling tale. that is as the most sensible content material begins with a narrative. by way of advertising, the simplest enterprise content material begins with a narrative the viewers cares approximately, now not the brand's message approximately what it desires to promote them.  In model, Meet tale, Heather Pemberton Levy describes the tale Comes First technique, a pragmatic strategy that mixes recommendations from journalism and fiction writing to assist manufacturers inform tales that positioned the readers' pursuits first. while such a lot model dealers create content material to promote their product, carrier or know-how, the tale Comes First process turns this strategy on its head to create content material with the "human moments" that actually interact an audience.  packed with examples from Levy's event growing content material advertising courses, alternate books, and 1000s of articles for a number of B2B and B2C manufacturers, the booklet exhibits readers a step by step method of create content material designed to bring enterprise effects. model, Meet tale explains the most important how you can discover what your viewers cares approximately and the way to show model messaging into tales that topic. Levy evokes readers to advance a compelling voice that might hold the logo tone and values throughout all channels, and is helping them flip their rules into enticing, story-driven content material their audiences will learn, love, and share.

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