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B2B versus B2C Marketing - Major Differences Along the by Hauke Barschel

By Hauke Barschel

Seminar paper from the yr 2004 within the topic company economics - advertising, company conversation, CRM, marketplace examine, Social Media, grade: 1,3 (A), Anglia Ruskin collage (Ashcroft overseas company School), language: English, summary:
This paintings identifies, analyses and evaluates significant ameliorations alongside the availability chain among business-to-business (B2B) advertising and patron advertising (B2C) by way of businesses inquisitive about the construction and exchange of fast paced customer items (FMCG). This paintings specializes in the marketing-mix notion, exterior elements of promoting and examines points about the aggressive environment.

This paintings generally specializes in advertising actions alongside the availability chain of the emblem SCHWARTAU. SCHWARTAU is a model of meals items (marmalade) through the corporate SCHWARTAUER WERKE GmbH. the corporate is found in undesirable Schwartau, Germany and sells its items far and wide Europe with specialize in Germany and ordinarily different Western ecu countries.

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